Start simple
Use static UTMs and a readable campaign name before testing advanced macros or nested links.
Platform URL builder
Build a clean Shoplazza landing page URL for ads, creators, email, affiliate, or QR traffic, then check whether GA4 sees the same source and campaign labels.
Use static UTMs and a readable campaign name before testing advanced macros or nested links.
Confirm Shoplazza loads the right page and does not drop parameters after localization or app redirects.
Use Realtime to confirm the visit before judging checkout or purchase attribution.
test.utm_content only when you need creative, ad, or placement detail.| Parameter | Good example | Meaning |
|---|---|---|
utm_source |
meta |
The ad platform, creator platform, email tool, or partner. |
utm_medium |
paid_social |
The traffic category you want to compare. |
utm_campaign |
summer_launch |
The campaign, promo, launch, or sales push. |
utm_content |
ugc_video_02 |
The creative, ad, creator, placement, or asset. |
Then click it yourself before the campaign spends real budget.